The Lean Story Canvas – Designing Your Story for Global Growth

The Lean Story Canvas – Designing Your Story for Global Growth

Learn how to use the 'Lean Story Canvas' to create a stronger story for your business to grow internationally – design global, tell local.

By Mayor's International Business Programme

Date and time

Thu, 27 May 2021 02:00 - 03:30 PDT

Location

Online

About this event

What 📘

Stronger Stories has worked with entrepreneurs for 10 years. Drawing on this experience, they've developed the Lean Story Canvas as a framework to help businesses learn how to use ‘story as strategy’ to accelerate their growth.

This webinar will show you how to use the Lean Story Canvas to design a global story for your business and provide practical advice on translating that story for local markets. You will leave the session having made a start on a Lean Story Canvas of your own.

Why ❓

'If a company doesn’t have a story. It doesn’t have a strategy. Storytelling is the most underrated business skill today.'

- Ben Horowitz, Silicon Valley based entrepreneur-turned-investor ($7.1bn under management)

It’s not just Horowitz who thinks this. Many of the world’s most successful businesses (such as Microsoft, Nike, 3M, Berkshire Hathaway, FedEx and Proctor & Gamble) and high-profile business schools - including Notre Dame and De-Paul University - focus on developing storytelling as a critical leadership tool.

Who 🎙️

Stronger Stories is a social enterprise that helps innovators find and tell their strongest story. The team has delivered a decade of Clean + Cool entrepreneur missions with Innovate UK and has helped numerous Founders and CEOs win the support they need to grow their businesses.

Before co-founding Stronger Stories, Will Hill spent over a decade working on global and local market campaigns for clients such as Accenture, Coca-Cola, Heineken, E.ON, Diageo, DHL, Unilever and EDF Energy. He has won numerous industry awards including PR Week’s Campaign of the Year and the Marketing Society’s Best Marketing Communications Award. He’s also spoken at several events including Sustainable Brands Copenhagen and Innovate 2017.

Organised by

The Mayor’s International Business Programme is tailored to fit your specific international growth ambitions. An exclusive programme, it provides a bespoke mentoring scheme, delivered by leading entrepreneurs and business leaders; expert advice and workshops; targeted trade missions and access to live leads and opportunities.

Thanks for your interest in our event. This event may be taking place as a webinar, virtual meeting or another virtual event which we may record. If the event is face to face we may have photographers at the event who may be taking photographs and video footage. In either situation your image may be captured in this content. We use event content for our promotional purposes on our website, in our promotional materials, and on other platforms for example, our social media accounts. If we are running this event in partnership with other organisation(s) they will be named in the event description above. In these cases, we may share the content with them. For more information about how we use content (and other personal information about you) please see our Privacy Policy. If you do not want your image taken, or do not wish it to be shared with our partners, please let us know by contacting us at the email address in the event overview quoting the event name. If the event is face to face you can also let our staff know at the event.  If you are registering someone else for this event please ensure that they are aware of the above information. Please also make sure that you enter accurate contact details for them. You may also be contacted for post event feedback, either by us or by someone acting on our behalf. This is so we can understand our impact and improve our events.    Webinars & virtual events: Webinars and other virtual events may be made available on content sharing platforms e.g. Wistia, Twitter and LinkedIn post the event and these will be made available to companies that either participated or were unable to attend and would like to watch the session at a later date.    Face to face events:  If someone turns up for an event who has not been registered, they may be refused entry on health and safety grounds.   If you have any special physical access requirements or dietary requirements, please let us know by contacting us at the email address in the event overview quoting the event name. We will only use this information for the purpose of making sure that we consider (and, where possible, meet) these requirements during the event. If you provide us with this information, you are giving us your consent for this information to be used for this purpose.

Sales Ended